There is a very good chance that this will be my last blog entry for Coaching- Conversation. In just a span of 9 weeks- I have learned about the importance of the "Conversation". I know it sounds very serious and frightening; but it shouldn't be. If they desire to be successful-having longevity in their business- then I would encourage all brands to start the conversation today. Gone are the days where marketers tell consumers/customers what they like and what they want. Consumers no longer except being talked at, but rather talked with. There is an "I" generation, and they know exactly what they want and how they want it.
The old tricks of the trade when it comes to marketing, has proven to be very effective however; these old dogs still have to learn some new tricks. Social Media is just what it says "Social"- meaning socializing, listening and talking with others, asking questions, and providing answers. Consumers want a say in what works for them, and if you give them that continuous dialogue, they will embrace your brand and make it apart of their lives.
What happens when you give a MAN that loves to shop- a $1000 (dollars)spending limit- and point him in the direction of the nearest COACH store or website? Well first you should really get out of his way and let him do his thang! Here are MY picks from COACH: Graffiti est. 1941 Tote $348, Op Art Enamel Business Card Case $58, Keith Sneaker $118, Mens's Op Art Leather travel Kit $148, Op Art Embossed Leather Passport Holder $88, Coach Heritage Stripe Coin Wallet $148, Trigger Nap Keyring $28, and Op Art Coated Canvas Keycase $58.
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