COACH + NEW MEDIA = TWITTER & FACEBOOK

It seems as thou every conversation begins or either ends with the same two questions, "Are you on FACE BOOK"?, or "Are you on Twitter"? Answering "NO" to these questions can sometimes result in you receiving a suspicious look from the questioner. Social Media is considered a subset of "New Media", and that equals FACE BOOK & Twitter. If a company plans on staying in the know of what consumers want and what they're talking about, they better meet them where they are.

In following suit, COACH has decided to meet the consumers where they are and where the speak freely. That's right! COACH is on FACE BOOK & Twitter. COACH currently has 268,360 followers on Twitter and more than 3,225 fans on FACE BOOK. COACH is just one of the many millions of companies that has finally realized that the old way of doing things just doesn't work any more. The new consumer attitude is, "if you want me, then come and get me", and the companies that want to maintain a position are doing just that.

If you visit the COACH profile on Twitter, you will see hourly status updates that notify consumers(followers)of everything from new products, sales,products in development and additional discounts. Followers leave comments regarding their visits to COACH stores and the COACH website as well as comments about new products and their shopping experiences. For COACH, this is better than any information a focus group or survey can provide. There are trending topics such as: #COACH.NYC-culture, #COACH/lifestyle, and #COACH/fashion.This type of feedback is instant and very honest. FACE BOOK allows for consumers to join or add the COACH page to their list of friends on their own profile page. The FACE BOOK page also allows the individuals to proclaim, "I'm a fan of COACH". There is even a fan page that was created called I LOVE COACH.

I'm pretty sure that the marketing team at COACH still has a few tricks up their sleeves, and they better if the want to maintain any relevance in the Fashion game. But for right now, COACH is playing ball!

WHERE IS COACH?

COACH has been in business since 1941. In this time, COACH has established a position as a mature staple for Men & Woman’s handbags, accessories, and apparel. With countless signature stores and a website for online shopping, the COACH brand continues to maintain a presence in fashion. The COACH brand is known for producing quality goods that retail for a very reasonable cost by today’s standards. The brand has always used the finest leathers and other durable materials in the production of their goods. COACH also continues the tradition of allowing loyal customers to send back previously owned handbags and travel bags to be repaired due to normal wear and tare.
The COACH website is very clean, crisp, and easy to navigate. It is apparent that COACH is focusing on maintaining their traditional and loyal client, while focusing on a young and fresh market. Fashion is young, and the youthfulness is what's keeping it alive. COACH is aware of this and has created a website that allows its visitors to remove swiftly through their selection.

One can't argue that if you mention the brand COACH, that it would almost be impossible to find someone that wasn't aware of the brand, or even purchased a COACH product or two in their life time. However, one could question the position that COACH currently has in the fashion industry. Are they in? Or Are they out? Does the brand relate to the younger extremely fashion conscious market? Or has COACH fallen into the position of "that's what my parents like"?