COACH has been in business since 1941. In this time, COACH has established a position as a mature staple for Men & Woman’s handbags, accessories, and apparel. With countless signature stores and a website for online shopping, the COACH brand continues to maintain a presence in fashion. The COACH brand is known for producing quality goods that retail for a very reasonable cost by today’s standards. The brand has always used the finest leathers and other durable materials in the production of their goods. COACH also continues the tradition of allowing loyal customers to send back previously owned handbags and travel bags to be repaired due to normal wear and tare.
The COACH website is very clean, crisp, and easy to navigate. It is apparent that COACH is focusing on maintaining their traditional and loyal client, while focusing on a young and fresh market. Fashion is young, and the youthfulness is what's keeping it alive. COACH is aware of this and has created a website that allows its visitors to remove swiftly through their selection.
One can't argue that if you mention the brand COACH, that it would almost be impossible to find someone that wasn't aware of the brand, or even purchased a COACH product or two in their life time. However, one could question the position that COACH currently has in the fashion industry. Are they in? Or Are they out? Does the brand relate to the younger extremely fashion conscious market? Or has COACH fallen into the position of "that's what my parents like"?
you write very well. easy to read.
ReplyDeleteboann
Like that the blog colors match the main picture... I also really like your blog name
ReplyDeleteI think its interesting that you ask if Coach has fallen into the what my parents like category. Something to think about...they can kind of go both ways, similar to Michael Kors and Ralph.
ReplyDeleteNice layout
ReplyDeleteLove the layout the polka dots really remind me of Coach"s poppy collection.
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