Wednesday, May 12, 2010

SHIRTS OR SKINS?


A little competition has always been healthy; it keeps the blood pumping and the players of the game on their toes. The fashion world is no different from any other game or competitive sport. There are strong players, un-defeated rivals, and a up and coming young player or brand, just wanting to take your title or steal your thunder. The biggest advantage that these new brands have; is that the veterans never see them coming. By the time they notice them, they're already a household name.
Our veteran is this excellent example would be COACH of course. Gone are the days where COACH's competitors where made up of Kate Spade and Cole Haan. Just as in the NBA & NLF, recruitors are going younger, faster, trendy, and fashion forward. A super star like Marc Jacob, has quickly made his mark in the fashion industry and has also won the adoration of young hollywood and their followers. Jacob's brand is young, fresh, clean, and spohisticated. Marc by Marc Jacobs has become the desired lifestyle brand of men and woman everywhere. One may not condider the Jacobs brand to be one of COACH's competitors due to its higher price point however, Jacobs share of the market shows that people are willing to pay more.
Marc Jacobs, such as COACH, offers quality goods that stand the test of time. Fine leathers and sturdy hardware are used to enhance innovation and design. The saught after brand offers everything from handbags, watches, mens and womans apperal, jewlery, and four fregrances; something that COACH has failed to tap in to.
The Jacobs hand bags quickly became a "must have" item in the wardrobes of woman around the world. In the beginning, Jacobs kept his designs to a very colorful classic shapes with the two signature pockets on the front fastened by bold hardware. Today Jacobs ventures out into animal prints, innertwined leathers, and fine skins. The brand has something for everybody.
The Marc Jacobs website is fun,entertaing, and instantly makes you want to buy. They layout is crisp,clear, and easy to navigate through.

Another thing that COACH and Marc Jacob share- both brands are know for having the highest amount of counterfiets created in their likeness.

No comments:

Post a Comment